When Logistics Powers a Daily Necessity Giant - A FMCG Leader Reshapes Its China Network

Client Introduction

Founded in 1837, this multinational consumer goods corporation is one of the world’s most recognized leaders in fast-moving consumer products. With operations spanning over 180 countries, it owns a portfolio of trusted brands across home care, health and hygiene, beauty, and personal care categories. The company operates through multiple business segments, serving billions of consumers daily with products designed to enhance quality of life.

Success Story

In the personal and home care sector, logistics systems must do more than just store and ship—they need to adapt instantly to volatile demand, frequent promotions, and mixed order structures across channels.

BlueSword delivered an end-to-end smart warehousing solution for a Fortune Global 500 consumer goods brand. The goal: fulfill 70% of national orders within 24 hours, with a unified system that supports B2B, B2C, and customized packing operations.

Key takeaways:

• Hybrid AS/RS design for both pallet and case-level storage

• Multi-level order peaking, driven by PO clustering & crane balancing algorithms

• Real-time digital twin modeling for throughput validation and live optimization

• IoT-enabled monitoring for predictive maintenance and energy control

• Sustainable pallet handling, using recycled plastic totes and high-efficiency motion systems

The system processes over 10,000 parcels per hour, across 1,000+ fulfillment scenarios, while maintaining high density, low error, and fast response rates. In a category where brand equity depends on shelf availability and delivery speed, this solution sets a new standard for logistics excellence.